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Built on Vision
About
About
About
The Connective is a multidisciplinary project agency led by Anastasia Kuleina.
We work with founders, communities, and growing projects — at the stage when there's a vision but no clear structure yet.
Depending on the scope, we work as strategists, coordinators, producers, and builders. We assemble the right team for each project and stay involved from concept to launch.
The Connective is a multidisciplinary project agency led by Anastasia Kuleina.
We work with founders, communities, and growing projects — at the stage when there's a vision but no clear structure yet.
Depending on the scope, we work as strategists, coordinators, producers, and builders. We assemble the right team for each project and stay involved from concept to launch.
agency
agency
agency
What We Do
01
FACILITATION & MODERATION
*Lead your group forward*
- Strategic session facilitation and planning - Forum group and mastermind moderation - Brainstorming and ideation facilitation - Regular team or community meeting facilitation - Closed women's group moderation - Meeting structure and agenda design for specific goals - Facilitation of complex or conflict discussions - Online and in-person formats
01
FACILITATION & MODERATION
- Strategic session facilitation and planning - Forum group and mastermind moderation - Brainstorming and ideation facilitation - Regular team or community meeting facilitation
- Closed women's group moderation - Meeting structure and agenda design for specific goals - Facilitation of complex or conflict discussions - Online and in-person formats
01
FACILITATION & MODERATION
*Lead your group forward*
- Strategic session facilitation and planning - Forum group and mastermind moderation - Brainstorming and ideation facilitation - Regular team or community meeting facilitation
- Closed women's group moderation - Meeting structure and agenda design for specific goals - Facilitation of complex or conflict discussions - Online and in-person formats
02
community building
*From concept to living community*
- Community concept, mission, and philosophy development - Structure, roles, and engagement format design - Member onboarding and journey mapping - Launch of engagement activities and community rituals - Moderator recruitment, coordination, and training - Crisis management within the community - Marketing strategy and community promotion - Visual identity and brand packaging - Financial model and budget planning - Partnership development for community growth
02
COMMUNITY BUILDING
- Community concept, mission, and philosophy development - Structure, roles, and engagement format design - Member onboarding and journey mapping - Launch of engagement activities and community rituals
- Crisis management within the community - Marketing strategy and community promotion - Visual identity and brand packaging - Financial model and budget planning - Partnership development for community growth
02
COMMUNITY BUILDING
*From concept to living community*
- Community concept, mission, and philosophy development - Structure, roles, and engagement format design - Member onboarding and journey mapping - Launch of engagement activities and community rituals - Moderator recruitment, coordination, and training
- Crisis management within the community - Marketing strategy and community promotion - Visual identity and brand packaging - Financial model and budget planning - Partnership development for community growth
03
PROJECT LAUNCH
*From idea to a working, structured form*
- Project unpacking and initial audit: viability, risks, and potential - Concept development and positioning - Brand strategy, visual identity, and packaging - Website design and development - Marketing strategy and launch: channels, funnel, lead generation - SEO, AI search visibility, PR and external content - Conversion optimisation and sales funnel - Personal brand development as a sales channel - Anti-crisis marketing restructuring - Financial modelling: unit economics, break-even, scenario planning - ROI, IRR, NPV analysis and investment potential assessment - Investor materials preparation - Management reporting and financial analytics - Contract and deal structure analysis - Team and contractor sourcing and coordination - Operational process design and automation - Content and media production - Launch and growth support
03
EVENT&EXPERIENCE DESIGN
- Project unpacking and initial audit: viability, risks, and potential - Concept development and positioning - Brand strategy, visual identity, and packaging - Website design and development - Marketing strategy and launch: channels, funnel, lead generation - SEO, AI search visibility, PR and external content - Conversion optimisation and sales funnel - Personal brand development as a sales channel - Anti-crisis marketing restructuring
- Financial modelling: unit economics, break-even, scenario planning - ROI, IRR, NPV analysis and investment potential assessment - Investor materials preparation - Management reporting and financial analytics - Contract and deal structure analysis - Team and contractor sourcing and coordination - Operational process design and automation - Content and media production - Launch and growth support
03
EVENT&EXPERIENCE DESIGN
*From idea to a working, structured form*
- Project unpacking and initial audit: viability, risks, and potential - Concept development and positioning - Brand strategy, visual identity, and packaging - Website design and development - Marketing strategy and launch: channels, funnel, lead generation - SEO, AI search visibility, PR and external content - Conversion optimisation and sales funnel - Personal brand development as a sales channel - Anti-crisis marketing restructuring
- Financial modelling: unit economics, break-even, scenario planning - ROI, IRR, NPV analysis and investment potential assessment - Investor materials preparation - Management reporting and financial analytics - Contract and deal structure analysis - Team and contractor sourcing and coordination - Operational process design and automation - Content and media production - Launch and growth support
Who
We Are
Who We Are
Who We Are
The Connective works with a trusted network of specialists across strategy, design, marketing, operations, and content. Depending on the scope, we bring in the people who fit — no more, no less.
The Connective works with a trusted network of specialists across strategy, design, marketing, operations, and content. Depending on the scope, we bring in the people who fit — no more, no less.
The core team has worked together across multiple projects. Extended specialists join when the task calls for it.
The core team has worked together across multiple projects. Extended specialists join when the task calls for it.
What we build together
What we build together
What we build together
Package an idea into a full project
Package an idea into a full project
Build and coordinate a team
Build and coordinate a team
Develop concept & strategy
Develop concept & strategy
Create a visual identity system
Create a visual identity system
Design processes & operations
Design processes & operations
Calculate budgets & financial models
Calculate budgets & financial models
Produce and launch the project
Produce and launch the project
Support growth at scale
Support growth at scale
How it works
01
Intro call — free
We start by understanding your brand, goals, and audience through research and strategy sessions to align on a clear direction.
02
UX & Visual Design
Using insights from discovery, we craft thoughtful design solutions — from moodboards and wireframes to high-fidelity visuals that bring your brand to life.
Included:
Style tiles
UI components
Prototype previews
03
Development & Testing
Our team builds with performance and scalability in mind. We handle front-end and CMS development, testing across devices, and SEO prep.
Included:
Responsive build
Speed optimization
QA
04
Launch & Ongoing Support
We deliver all assets ready to ship — or launch it for you. After go-live, we’re here for tweaks, updates, and growth strategies to keep you ahead.
Included:
Final handoff
Support plan
Scale consultation
01
Intro call — free
We start by understanding your brand, goals, and audience through research and strategy sessions to align on a clear direction.
02
Discovery session
We unpack the request, map the project scope, and define your goals. We identify priorities and clarify expectations.
03
Proposal
Based on the discovery session, we put together a clear proposal — scope of work, team, timeline, and pricing. We discuss it together and adjust before anything starts.
04
Project launch
After final approval, we bring the project to life with careful attention to every detail. We ensure clear communication, and continued support to help you achieve the best possible results.
01
Intro call — free
We start by understanding your brand, goals, and audience through research and strategy sessions to align on a clear direction.
02
Discovery session
We unpack the request, map the project scope, and define your goals. We identify priorities and clarify expectations.
03
Proposal
Based on the discovery session, we put together a clear proposal — scope of work, team, timeline, and pricing. We discuss it together and adjust before anything starts.
04
Project launch
After final approval, we bring the project to life with careful attention to every detail. We ensure clear communication, and continued support to help you achieve the best possible results.
Meet the team
Anastasia
Anastasia is the entry point for every project at The Connective. She asks the right questions, builds the structure, finds the people, and keeps everything moving.
/
CEO
Anastasia
Anastasia is the entry point for every project at The Connective. She asks the right questions, builds the structure, finds the people, and keeps everything moving.
/
CEO
Anastasia
Anastasia is the entry point for every project at The Connective. She asks the right questions, builds the structure, finds the people, and keeps everything moving.
/
CEO
Darina
Darina turns complex ideas into clear systems with transparent economics. She handles the financial and operational backbone of every project — so the team can focus on building.
/
Operations & Finance
Darina
Darina turns ideas into clear systems with transparent economics. She handles the financial and operational backbone of every project — so the team can focus on building.
/
Operations & Finance
Darina
Darina turns complex ideas into clear systems with transparent economics. She handles the financial and operational backbone of every project — so the team can focus on building.
/
Operations & Finance
Irina
Marketing Lead Irina builds marketing strategies that make projects visible and attract the right audience. From launch campaigns to long-term brand positioning — she handles growth.
/
Marketing strategy & Lead generation
Irina
Irina builds marketing strategies that make projects visible and attract the right audience. From launch campaigns to long-term brand positioning — she handles growth.
/
Marketing strategy
Irina
Marketing Lead Irina builds marketing strategies that make projects visible and attract the right audience. From launch campaigns to long-term brand positioning — she handles growth.
/
Marketing strategy & Lead generation
Anastasia
Visual & Brand Designer Nastya creates the visual system of a project — from the first impression to a full identity. She makes brands look the way they should feel.
/
Visual & Brand Designer
Anastasia
Nastya creates the visual system of a project — from the first impression to a full identity. She makes brands look the way they should feel.
/
Web Designer
Anastasia
Visual & Brand Designer Nastya creates the visual system of a project — from the first impression to a full identity. She makes brands look the way they should feel.
/
Visual & Brand Designer
WORK WITH ANASTASIA DIRECTLY
Anastasia is the entry point for every project — and available for focused, solo work.
Anastasia is the entry point for every project — and available for focused, solo work.
PROJECT UNPACKING
You have an idea but no structure yet; we map it together and define the next steps.
STRATEGY CONSULTING
One-off or ongoing work on project direction, positioning, and what to do next.
PROJECT UNPACKING
You have an idea but no structure yet; we map it together and define the next steps.
STRATEGY CONSULTING
One-off or ongoing work on project direction, positioning, and what to do next.
FACILITATION & MODERATION
I run forum groups, masterminds, strategic sessions, and team discussions — online and in person.
COMMUNITY BUILDING
I help shape the concept, mission, and structure of a community and get it moving.
FACILITATION & MODERATION
I run forum groups, masterminds, strategic sessions, and team discussions — online and in person.
COMMUNITY BUILDING
I help shape the concept, mission, and structure of a community and get it moving.
TEAM SOURCING
I help identify the right people, define roles, and set up how the team works together.
PARTNERSHIP & NEGOTIATIONS
I find partners, open conversations, and see them through to agreement.
TEAM SOURCING
I help identify the right people, define roles, and set up how the team works together.
PARTNERSHIP & NEGOTIATIONS
I find partners, open conversations, and see them through to agreement.
get in touch
get in touch
in their words
Worked with numerous brands and professionals, I helped over 100 businesses launch their websites.
in their words
Worked with numerous brands and professionals, I helped over 100 businesses launch their websites.
Anastasia built the resident onboarding system from scratch and took full ownership of operations — team coordination, events of any scale, CRM, budgeting. She never worked task to task — she systematically improved processes and took initiative where no one asked. I recommend her without reservation to anyone building complex systems from the ground up.
Alex Isaev
Entrepreneur, developer, investor
On my team, Nastya single-handedly launched an entire direction in Bali — negotiating with dozens of people, finding non-standard solutions, sourcing things that seemed impossible to find. The network she built around herself could work as a standalone business unit. There is no task she can't solve.
Alina Chobanian
Head of Content, New Mind Start
"Anastasia creates a lively atmosphere and gets people engaged fast — but behind that ease is real accountability. She takes initiative, picks up tasks, and sees them through without waiting for instructions. I'd recommend her to anyone building communities, educational projects, or any initiative where communication, engagement, and team atmosphere matter.
Vyacheslav
Entrepreneur, Co-founder, Evolium
There's no tension in Nastya's space — you leave a meeting with energy, not drained. The most valuable thing: she put the process on track, and that's the hardest part. Communication and refined technique are her main strength.
Alina Yuz
Being around Nastya always felt safe and fully accepting — easy to open up and share what matters. As a moderator she did the most important thing: she listened to our stream of thoughts and literally stitched the scattered words into clear, precise questions. A rare balance — sensitivity and non-template thinking with real structure.
Averina Anastasija
It was always easy and safe to share thoughts at our meetings — even half-formed ones. Nastya never pulled attention to herself; everyone got to speak and the discussion never drifted. After meetings I often found myself seeing my questions in a completely different way. I'd recommend her to anyone who runs their own thing and knows that some things are hard to see alone.
Valentina
There's no tension in Nastya's space — you leave a meeting with energy, not drained. The most valuable thing: she put the process on track, and that's the hardest part. Communication and refined technique are her main strength.
Svetlana Volkova
Being around Nastya always felt safe and fully accepting — easy to open up and share what matters. As a moderator she did the most important thing: she listened to our stream of thoughts and literally stitched the scattered words into clear, precise questions. A rare balance — sensitivity and non-template thinking with real structure.
Averina Anastasija
There's no tension in Nastya's space — you leave a meeting with energy, not drained. The most valuable thing: she put the process on track, and that's the hardest part. Communication and refined technique are her main strength.
Svetlana Volkova
There's no tension in Nastya's space — you leave a meeting with energy, not drained. The most valuable thing: she put the process on track, and that's the hardest part. Communication and refined technique are her main strength.
Alina Yuz
It was always easy and safe to share thoughts at our meetings — even half-formed ones. Nastya never pulled attention to herself; everyone got to speak and the discussion never drifted. After meetings I often found myself seeing my questions in a completely different way. I'd recommend her to anyone who runs their own thing and knows that some things are hard to see alone.
Valentina
"Anastasia creates a lively atmosphere and gets people engaged fast — but behind that ease is real accountability. She takes initiative, picks up tasks, and sees them through without waiting for instructions. I'd recommend her to anyone building communities, educational projects, or any initiative where communication, engagement, and team atmosphere matter.
Vyacheslav
Entrepreneur, Co-founder, Evolium
On my team, Nastya single-handedly launched an entire direction in Bali — negotiating with dozens of people, finding non-standard solutions, sourcing things that seemed impossible to find. The network she built around herself could work as a standalone business unit. There is no task she can't solve.
Alina Chobanian
Head of Content, New Mind Start
Anastasia built the resident onboarding system from scratch and took full ownership of operations — team coordination, events of any scale, CRM, budgeting. She never worked task to task — she systematically improved processes and took initiative where no one asked. I recommend her without reservation to anyone building complex systems from the ground up.
Alex Isaev
Entrepreneur, developer, investor
Anastasia built the resident onboarding system from scratch and took full ownership of operations — team coordination, events of any scale, CRM, budgeting. She never worked task to task — she systematically improved processes and took initiative where no one asked. I recommend her without reservation to anyone building complex systems from the ground up.
Alex Isaev
Entrepreneur, developer, investor
Being around Nastya always felt safe and fully accepting — easy to open up and share what matters. As a moderator she did the most important thing: she listened to our stream of thoughts and literally stitched the scattered words into clear, precise questions. A rare balance — sensitivity and non-template thinking with real structure.
Averina Anastasija
On my team, Nastya single-handedly launched an entire direction in Bali — negotiating with dozens of people, finding non-standard solutions, sourcing things that seemed impossible to find. The network she built around herself could work as a standalone business unit. There is no task she can't solve.
Alina Chobanian
Head of Content, New Mind Start
"Anastasia creates a lively atmosphere and gets people engaged fast — but behind that ease is real accountability. She takes initiative, picks up tasks, and sees them through without waiting for instructions. I'd recommend her to anyone building communities, educational projects, or any initiative where communication, engagement, and team atmosphere matter.
Vyacheslav
Entrepreneur, Co-founder, Evolium
It was always easy and safe to share thoughts at our meetings — even half-formed ones. Nastya never pulled attention to herself; everyone got to speak and the discussion never drifted. After meetings I often found myself seeing my questions in a completely different way. I'd recommend her to anyone who runs their own thing and knows that some things are hard to see alone.
Valentina
There's no tension in Nastya's space — you leave a meeting with energy, not drained. The most valuable thing: she put the process on track, and that's the hardest part. Communication and refined technique are her main strength.
Alina Yuz
There's no tension in Nastya's space — you leave a meeting with energy, not drained. The most valuable thing: she put the process on track, and that's the hardest part. Communication and refined technique are her main strength.
Svetlana Volkova