get in touch

the

connective

agency

get in touch

[01]

Built on Vision

About

The Connective is a multidisciplinary project agency led by Anastasia Kuleina.

We work with founders, communities, and growing projects — at the stage when there's a vision but no clear structure yet.

Depending on the scope, we work as strategists, coordinators, producers, and builders. We assemble the right team for each project and stay involved from concept to launch.

The Connective is a multidisciplinary project agency led by Anastasia Kuleina.

We work with founders, communities, and growing projects — at the stage when there's a vision but no clear structure yet.

Depending on the scope, we work as strategists, coordinators, producers, and builders. We assemble the right team for each project and stay involved from concept to launch.

agency

[02]

What We Do

01

BRAND STRATEGY

Define your brand foundation

• Brand positioning & architecture • Naming & verbal identity • Audience insights • Messaging frameworks

01

BRAND STRATEGY

Define your brand foundation

• Brand positioning & architecture • Naming & verbal identity • Audience insights • Messaging frameworks

- Financial modelling: unit economics, break-even, scenario planning - ROI, IRR, NPV analysis and investment potential assessment - Investor materials preparation - Management reporting and financial analytics - Contract and deal structure analysis - Team and contractor sourcing and coordination - Operational process design and automation - Content and media production - Launch and growth support

Vellfire Calibration

02

community building

Create engaged communities

• Community concept & structure • Engagement formats & rituals • Membership & onboarding flow • Moderation & facilitation

02

COMMUNITY BUILDING

Create engaged communities

• Community concept & structure • Engagement formats & rituals • Membership & onboarding flow • Moderation & facilitation

Vellfire Calibration

03

EVENT&

Design meaningful experiences

• Concept & program design • Logistics & production • Speaker & expert curation • Retreats, forums & networking formats

03

EVENT&EXPERIENCE DESIGN

Design meaningful experiences

• Concept & program design • Logistics & production • Speaker & expert curation • Retreats, forums & networking formats

Vellfire Calibration

04

PARTNERSHIPS

COLLABORATIONS

Build strategic relationships

• Partner identification & outreach • Collaboration formats & terms • Cross-project integrations • International & cross-cultural partnerships

04

PARTNERSHIPS& COLLABORATIONS

Build strategic relationships

• Partner identification & outreach • Collaboration formats & terms • Cross-project integrations • International & cross-cultural partnerships

Vellfire Calibration

04

PARTNERSHIPS&COLLABORATIONS

Build strategic relationships

• Partner identification & outreach • Collaboration formats & terms • Cross-project integrations • International & cross-cultural partnerships

Vellfire Calibration

[03]

Who
We Are

Who We Are

The Connective works with a trusted network of specialists across strategy, design, marketing, operations, and content. Depending on the scope, we bring in the people who fit — no more, no less.

The core team has worked together across multiple projects. Extended specialists join when the task calls for it.

What we build together

Package an idea into a full project

Build and coordinate a team

Develop concept & strategy

Create a visual identity system

Design processes & operations

Calculate budgets & financial models

Produce and launch the project

Support growth at scale

[04]

How it works

Intro call — free

We start by understanding your brand, goals, and audience through research and strategy sessions to align on a clear direction.

UX & Visual Design

Using insights from discovery, we craft thoughtful design solutions — from moodboards and wireframes to high-fidelity visuals that bring your brand to life.

Included:

Style tiles

UI components

Prototype previews

Development & Testing

Our team builds with performance and scalability in mind. We handle front-end and CMS development, testing across devices, and SEO prep.

Included:

Responsive build

Speed optimization

Launch & Ongoing Support

We deliver all assets ready to ship — or launch it for you. After go-live, we’re here for tweaks, updates, and growth strategies to keep you ahead.

Included:

Final handoff

Support plan

Scale consultation

Intro call — free

We start by understanding your brand, goals, and audience through research and strategy sessions to align on a clear direction.

Discovery session

We unpack the request, map the project scope, and define your goals. We identify priorities and clarify expectations.

Proposal

Based on the discovery session, we put together a clear proposal — scope of work, team, timeline, and pricing. We discuss it together and adjust before anything starts.

Project launch

After final approval, we bring the project to life with careful attention to every detail. We ensure clear communication, and continued support to help you achieve the best possible results.

Intro call — free

We start by understanding your brand, goals, and audience through research and strategy sessions to align on a clear direction.

Discovery session

We unpack the request, map the project scope, and define your goals. We identify priorities and clarify expectations.

Proposal

Based on the discovery session, we put together a clear proposal — scope of work, team, timeline, and pricing. We discuss it together and adjust before anything starts.

Project launch

After final approval, we bring the project to life with careful attention to every detail. We ensure clear communication, and continued support to help you achieve the best possible results.

[05]

Meet the team

Anastasia

Anastasia is the entry point for every project at The Connective. She asks the right questions, builds the structure, finds the people, and keeps everything moving.

CEO

Anastasia

Anastasia is the entry point for every project at The Connective. She asks the right questions, builds the structure, finds the people, and keeps everything moving.

CEO

Anastasia

Anastasia is the entry point for every project at The Connective. She asks the right questions, builds the structure, finds the people, and keeps everything moving.

CEO

Darina

Darina turns complex ideas into clear systems with transparent economics. She handles the financial and operational backbone of every project — so the team can focus on building.

Operations & Finance

Darina

Darina turns ideas into clear systems with transparent economics. She handles the financial and operational backbone of every project — so the team can focus on building.

Operations & Finance

Darina

Darina turns complex ideas into clear systems with transparent economics. She handles the financial and operational backbone of every project — so the team can focus on building.

Operations & Finance

Irina

Marketing Lead Irina builds marketing strategies that make projects visible and attract the right audience. From launch campaigns to long-term brand positioning — she handles growth.

Marketing strategy & Lead generation

Irina

Irina builds marketing strategies that make projects visible and attract the right audience. From launch campaigns to long-term brand positioning — she handles growth.

Marketing strategy

Irina

Marketing Lead Irina builds marketing strategies that make projects visible and attract the right audience. From launch campaigns to long-term brand positioning — she handles growth.

Marketing strategy & Lead generation

Anastasia

Visual & Brand Designer Nastya creates the visual system of a project — from the first impression to a full identity. She makes brands look the way they should feel.

Visual & Brand Designer

Anastasia

Nastya creates the visual system of a project — from the first impression to a full identity. She makes brands look the way they should feel.

Web Designer

Anastasia

Visual & Brand Designer Nastya creates the visual system of a project — from the first impression to a full identity. She makes brands look the way they should feel.

Visual & Brand Designer

WORK WITH ME DIRECTLY

PROJECT UNPACKING

You have an idea but no structure yet; we map it together and define the next steps.

STRATEGY CONSULTING

One-off or ongoing work on project direction, positioning, and what to do next.

PROJECT UNPACKING

You have an idea but no structure yet; we map it together and define the next steps.

STRATEGY CONSULTING

One-off or ongoing work on project direction, positioning, and what to do next.

FACILITATION & MODERATION

I run forum groups, masterminds, strategic sessions, and team discussions — online and in person.

COMMUNITY BUILDING

I help shape the concept, mission, and structure of a community and get it moving.

FACILITATION & MODERATION

I run forum groups, masterminds, strategic sessions, and team discussions — online and in person.

COMMUNITY BUILDING

I help shape the concept, mission, and structure of a community and get it moving.

TEAM SOURCING

I help identify the right people, define roles, and set up how the team works together.

PARTNERSHIP & NEGOTIATIONS

I find partners, open conversations, and see them through to agreement.

TEAM SOURCING

I help identify the right people, define roles, and set up how the team works together.

PARTNERSHIP & NEGOTIATIONS

I find partners, open conversations, and see them through to agreement.